Important Criteria (Requirements) For Google Adsense Approval For Website And Blog.

✅ Google AdSense Approval Requirements

To increase your chances of getting approved by Google AdSense, your website or blog must meet the following essential criteria:

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🔧 1. Fully Functional Website

• Your site should be complete — not under construction or filled with “coming soon” pages.

• All links and pages should work properly.

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📝 2. Original, Valuable Content

• Content must be unique and useful to users.

• Avoid copied or spun content.

• Regularly update with fresh and relevant posts.

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🔍 3. Easy Navigation

• Your website should have a clear structure with easy-to-find menus.

• Users should be able to move between pages without confusion.

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📜 4. Must-Have Legal Pages

Ensure the following pages are accessible from your main menu or footer:

• Privacy Policy

• Contact Us

• About Us

• (Optional but helpful) Disclaimer and Terms of Use

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⚖️ 5. AdSense Program Compliance

• Your content must not violate AdSense Policies.

• Prohibited content includes:

  • Adult, violent, or shocking content

  • Drugs or illegal substances

  • Hateful, defamatory, or misleading material

  • Click fraud, phishing, or deceptive practices

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🌐 6. Organic Traffic

• Your site should have genuine visitors coming from search engines or social media.

• Avoid artificially inflating traffic (no bots, fake referrals, or click farms).

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🚫 7. No Redirection Sites

• Your site should not exist just to redirect visitors elsewhere.

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🔒 8. Data Privacy & Security

• Include a Privacy Policy that details:

  • How data is collected

  • How it is stored and used

  • Use of cookies and third-party ads

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📈 9. Minimum Content Volume

• While there’s no official word count, most approved sites have:

  • At least 20–30 well-written blog posts/pages

  • Each post should ideally be 600–1000+ words

  • Niche-specific, in-depth articles perform best

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🌍 10. Language and Location

• Content must be in a Google-supported language

• Your site must comply with local laws and regulations

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🕵️ 11. No Click Manipulation

• No asking users to click ads.

• No using “ad placement tricks” like placing ads where users might accidentally click them.

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💡 12. Professional Presentation

• Use clean layouts and readable fonts.

• Avoid excessive ads, pop-ups, or flashy distractions.

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📅 13. Domain Age & Ownership

• While Google doesn’t specify a minimum domain age, some regions (like India) recommend 6 months of active usage.

• Ensure you're the legal owner of the domain and content.

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📌 Bonus Tip: Keep Reviewing Google's Guidelines

• Google’s policies can change.

• Always check AdSense Help Center for updates.